The Brief
Arvind Mills launched CLUB A, a premium retail experience for luxury apparel, in Bangalore’s competitive Indiranagar market. The goal was simple but ambitious:
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Increase qualified in-store walk-ins
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Boost visibility among affluent shoppers nearby
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Do it all without heavy ATL spend or influencer activation
The brand needed a quick-turnaround hyperlocal strategy that would deliver real-world results at store level — not just vanity metrics.
Our
Approach
We focused on search intent and geo-relevance to turn curiosity into store visits.
Google My Business Optimization
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Created a complete GMB listing for CLUB A
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Highlighted premium positioning through visuals, keywords, and attributes
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Optimized for map discovery and mobile direction requests
Hyperlocal Search Campaign
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Targeted users within an 8 km radius of the store
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Built ad groups around luxury fashion, premium apparel, and competitor discovery terms
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Emphasis on users showing high intent — e.g. "designer stores near me", "Tommy Hilfiger Indiranagar", and so on.
Keyword Relevance Strategy
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Curated a handpicked set of keywords to eliminate low-value clicks
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Prioritized high-CPC but high-conversion terms for ROI efficiency
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Monitored click quality via GMB direction data + store-level feedback
Results
Performance outcomes over 8 weeks of campaign flight.
Store Discovery
Direction requests surged thanks to improved visibility on Maps and Search — a clear signal of footfall intent.
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300%
More Clicks on Direction CTA
Media Efficiency
Our surround-effect strategy improved recall and drove conversions on Amazon.
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-18%
Lower Cost Per Click
Business Impact
Reported uplift in store revenue tracked against baseline from pre-campaign period — aligning with spikes in discovery and walk-ins.
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+39%
Revenue
Key
Learnings
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Footfall can be engineered using search & maps visibility, not just offline ads
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GMB is underutilized for luxury—especially when paired with precise audience targeting
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The success of this campaign reinforced the value of intent-first media buying for physical retail
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