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ALWAYS SERVED
WITH HONOR

PF CHANG'S INDIA
WEBSITE

UI/UX/Content

THE BRIEF

The objective was to create a visually striking website for PF Chang's in India while maintaining consistency with the established global brand language and guidelines. The website plays a crucial role in bolstering digital marketing efforts and shaping the initial perception of PF Chang's amongst Indian consumers.

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The website offered its own set of unique challenges, such as the integration of a substantial amount of high-resolution content. This included images, videos, and interactive elements, all of which needed to be optimized for fast loading times without compromising on visual quality. Additionally, ensuring seamless navigation and a user-friendly experience while handling large volumes of content posed another challenge. The website needed to be intuitive, allowing visitors to explore PF Chang's offerings effortlessly.

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Despite these challenges, the team successfully created an immersive and captivating online platform for PF Chang's in India, showcasing its unique offerings and enhancing engagement with potential customers.

OUR
APPROACH

AUDIT & PLANNING
 
We began with a comprehensive audit of the existing P.F. Chang's websites to identify gaps and areas for improvement. This involved benchmarking against other top international restaurant and hospitality websites to incorporate the latest design and development best practices. Our goal was to set a solid foundation for a seamless user experience.

WIREFRAMES

We built out an interactive wireframe structure, aiming to perfectly showcase what the client would get as an end product.  This step ensured a seamless and intuitive navigation system that aligns with PF Chang’s brand identity.

TECHNICAL DEVELOPMENT

Our team of experts worked on both the front and back ends of the website, implementing advanced digital solutions to develop page designs and layouts. We ensured the site was SEO-friendly, utilising industry best standards to do so.

LAYOUT & DESIGN

We applied PF Chang’s specified brand guidelines consistently across every page. This included updating all images and videos to match the brand’s refreshed aesthetic, ensuring a cohesive and engaging look and feel across the website.

CONTENT

The content was crafted with keeping in mind the brands specific tone of voice. Each piece of content was meticulously localized to enhance SEO performance and customer satisfaction, ensuring that the website resonated well with its target audience.

TESTING

Before launching, we conducted thorough testing to ensure optimal website performance. This included checking responsiveness, loading times, and functionality across all web browsers and devices to guarantee a flawless user experience.

MAINTENANCE

We provide ongoing maintenance and quality checks  on a monthly basis to ensure all technical aspects of the website are optimized and functioning smoothly. This proactive approach helps in maintaining high standards and addressing any issues in a timely manner.

CONTENT UPDATES

To keep the website dynamic and engaging, there is a requirement to continually add new and exciting content. This helps in maintaining relevance and encouraging repeat visits from users.

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