OBJECTIVE
In an age where digital engagement and real-world experiences converge, ConsortX Media proudly orchestrated Home Chef Kashmir, a pioneering hybrid cooking competition. This event seamlessly blended the excitement of social media with the intensity of live cook-offs, offering a unique platform for culinary enthusiasts to showcase their talents. Here, we will explore the journey, strategy, and impact of this innovative competition.
The primary goal was to create a vibrant cooking competition that engaged participants and audiences both online and offline. Home Chef Kashmir aimed to highlight culinary talent, foster community spirit, and enhance brand presence for our sponsors (Dabur Hommade in season 1 & P Mark Mustard Oil in season 2).
STRATEGY
DIGITAL ENGAGEMENT
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Teaser Campaigns
Initial buzz was generated through eye-catching teasers and countdown posts.
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Interactive Contests
Participants were invited to create and share cooking reels, encouraging community interaction and engagement.
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Frequent Updates
Regular updates and interactive content kept the audience engaged throughout the competition.
LIVE COOK-OFFS
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Round Selection
The top 18 contestants were chosen based on creativity, execution, content quality, and social media engagement.
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Final Showdown
The final six contestants participated in live cook-offs, receiving mystery ingredient boxes to craft their dishes.
STRATEGIC PARTNERSHIP
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Sponsorship
Securing Dabur Hommade and Pmark Mustard Oil as title sponsors added credibility and value.
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Celebrity Endorsement
Chef Yaseen, a respected culinary figure, was onboarded to mentor contestants and enhance the competition's profile and awareness.
EXECUTION
CONTENT CREATION
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High-quality content was produced, including reels, behind-the-scenes footage, and contestant profiles, ensuring a steady stream of engaging material for audiences, and continued exposure for our esteemed sponsors.
LIVE COOK-OFFS
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Held at the Institute of Hotel Management in Kashmir , the cook-offs were intense, with participants demonstrating their culinary prowess under strict time constraints and set ingredients.
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Judged by Chef Yaseen and other culinary experts, the event was covered by local media outlets and shared across social media, amplifying reach and engagement.
DIGITAL CAMPAIGNS
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Over 200 participants registered, submitting cooking reels showcasing diverse culinary skills.
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Engagement tactics included hashtag campaigns, participant shout-outs, and regular progress updates.
CONTENT
RECIPES SUBMITTED
350+
OVERALL VIEWS
1.6M+
60K+
OVERALL ENGAGEMENTS
CONTENT
SEASON 1 HIGHLIGHTS
