OBJECTIVE
Pizza Hut India approached us with a clear goal: to improve their search engine ranking and organic traffic by making their website SEO-friendly. Over the course of 12 months, we implemented a comprehensive strategy to achieve these objectives.
Our approach was multifaceted, focusing on both content optimization and backlink quality improvement. We started by creating separate pages for products and cities, enhancing relevance and searchability. This not only improved user experience but also helped in targeting specific keywords more effectively. Additionally, we placed SEO-friendly content on the homepage to improve keyword targeting and user engagement.
To further enhance Pizza Hut India's online presence, we focused on improving the quality of their backlinks. We disallowed spam links, ensuring a clean and credible backlink profile, and built do-follow links from relevant and high-authority websites. This strategy was crucial in boosting the website's domain authority and improving its rankings on search engine results pages.
Objective
Create awareness around Sunday Soul Sante in Mumbai, and generate leads for ticket and stall bookings.
Content
As they had plenty of content from previous events in Bangalore, we were able to utilise this for engaging reels highlighting the vibrant atmosphere and unique offerings of the market.
Targeting
The ads were targeted to potential visitors and vendors in Mumbai, leveraging demographic and interest-based targeting to reach art and craft enthusiasts, families, foodies, and small business owners.
3M+
IMPRESSIONS
LEADS
700+
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VIDEO VIEWS
CLICKS
17K+
30K+
Placement
Ads were strategically placed across the Google Ads Network to reach in-market audiences in search of fun, food, live music, and all other experiences at Sunday Soul Sante.
Content
Both static creatives and video content were curated by the SSS team to showcase the event details, emphasizing the unique experience one can expect at Sunday Soul Sante.
Objective
Promote event tickets and stall bookings through visually appealing static creatives and videos via Google Display Network & Youtube
LANDING PAGE
Our objective was to deliver a seamless and engaging user experience for ticket and stall bookings for Sunday Soul Sante's first market in Mumbai.
Vibrant Visual Appeal
The landing page is vibrant, engaging, and designed to capture the spirit of the event. It combines visual appeal with user-friendly navigation, ensuring that visitors can easily find information and complete bookings. The use of bright colors and lively graphics immediately attracts attention and Iconic images of Mumbai landmarks and previous events create a strong visual connection and excitement around what is to come.
Clear and Structured Content
We organized the page into clear sections, making it easy for visitors to navigate and find information. Sections such as "We Are Home To" and "What to Expect" provide a visual overview of the event's attractions, from unique stalls and world cuisines to live music and pet-friendly activities. The logical flow ensures that users can quickly grasp what the event offers.
Strong Calls-to-Action
Strategically placed "Book Tickets" and "Book Stall" buttons throughout the page guides the user toward conversion points. These buttons are designed to be highly visible, ensuring that visitors can take action at any point without needing to scroll excessively.
Social Proof and Engagement
We integrated their live Instagram feed on the page, as this adds a dynamic element, offering real-time updates and social proof. Encouraging visitors to follow the event on Instagram helps build a sense of community and ongoing engagement, further enhancing the event's reach.
Responsive and User-Friendly Design
The landing page was built keeping total responsiveness in mind, providing an optimal viewing experience across all devices, from desktops to smartphones. This ensures that all users, regardless of how they access the site, have a smooth experience. Clear navigation and a well-thought-out visual hierarchy guide users naturally through the content and towards the main call to actions.
