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A Celebration of South India's Love for Food & Cooking


An Instagram based cooking competition where you can showcase your skills & stand a chance to win!

'cook, capture, & conquer'


What is homechef?


Food enthusiasts

as participants

Established South Indian food Influencers


Competition Period

6 Week


How am I judged?


Each content piece shared will be screened and scored for creativity, originality and quality.

All content is screened by AI/photo recognition and scored according to quality of content along with a further manual screening process.

Content Quality

Engagement matters. Content will also be judged based on the public's reactions

(likes, comments, shares & views).


Community Rating

A leader-board will be in place, displaying all participants. Here your friends & family can upvote their favourite content.


Are you ready to spice up your culinary journey?

Prizes Worth a Sizzling INR 50,000

Incredible Media Exposure

Ultimate Title of

'The Home Chef!'

The winner walks away with

Dip Spread

Share your passion for food and cooking on a pan-India stage. It's like a social version of Master Chef, but open to all! Join the first-ever crowd-sourced, democratized platform for massive social culinary competitions!

How does one participate?

Prepare your most delectable, South Indian-inspired dish using a set of predefined ingredients - & let your culinary creativity shine as you craft a unique recipe that represents the flavors of the region.

Cook Your Masterpiece


Capture your dish in all its mouthwatering glory. Create a high-quality Instagram Reel of your creation and share it on your account. Make sure to use the designated competition hashtag #homechefSI to ensure your entry is spotted.

Snap and Share


Tag @HomeChefSouthIndia and use our official competition hashtag to enter. Your culinary masterpiece will be showcased to our audience, and you'll be in the running to win fame and exciting rewards worth INR 50,000!

Tag and Stand Out



Sign up to stay up-to-date with all things homechef!

Looking for an out of the box branding activation? Sign up to check out sponsorship opportunities!
Download the Marketing Presentation

Download Presentation Here

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