The Brief
Laviere entered the Indian skincare market as a premium but minimalist brand — with an ingredient story rooted in marine botanicals, fermented actives, and simplified rituals.
But the challenge wasn’t just to introduce another skincare product. The team needed to:
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Capture attention in a distracted, price-sensitive market
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Translate premium positioning without traditional celebrity or influencer endorsement
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And do it all while working with tight performance budgets
They came to us not just for content — but for content that could move performance metrics: scroll-stops, time-on-site, and ultimately, qualified engagement that justifies ad spend.
Our brief was twofold:
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Creative: Develop videos and stills that could visually stop people mid-scroll — with a vibe that was premium, sensory, and soothing.
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Performance: Launch and manage Google Ads P-Max campaigns tailored to their audience's intent clusters, while increasing behavioral signals like engagement and cart interest — even if conversions would take time.
Our
Approach
Design for the Scroll
Instead of defaulting to lifestyle shots or standard e-commerce carousels, we constructed a CG-first identity system to visually express Laviere’s brand promise — hydration, calm, and marine efficacy — without ever needing a face or influencer.
Each piece of content was designed for one purpose: stop the scroll.
We created:
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Dynamic underwater scenes that brought ingredients to life
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Single-product hero visuals for modular testing
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A motion-led brand loop (Hydra Splash) that reinforced identity through rhythm, not narration
All assets were designed in performance-native formats — easily deployed across Shorts, Meta placements, and Google P-Max asset groups.
Performance Marketing with Intent
With limited top-funnel budget and a new brand, we didn’t chase reach — we chased relevance.
We structured Google P-Max campaigns around:
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High-intent keyword clusters (e.g. niacinamide face cleanser, dermatologically tested, anti-inflammatory gel)
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Micro-segmented product themes, with dedicated creative and copy alignment
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Exclusion layering to avoid early-buyer waste (e.g. coupon hunters, brand-jumpers)
Instead of measuring CTRs alone, we focused on behavioral indicators:
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Scroll depth
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Page stickiness
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Product interest signals (e.g. time on PDPs, cart activity)
The creative and media weren’t built in isolation — they were tightly looped, allowing learnings from one to shape decisions in the other.
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Results
We weren’t chasing vanity metrics. We focused on depth of engagement and behavior that signals future growth.
Brand
Attention That Lasts
We lifted average organic/direct session durations by 60% — a major shift in how new visitors explored the brand. This set the stage for stronger re-targeting, trust-building, and long-form funnel journeys.
01
Strategic Scroll-Stopping
Custom CG assets consistently stood out in ad environments flooded with repurposed UGC. Motion-first formats and texture-rich visuals drove higher visual retention in Google P-Max placements — validating that design-forward content can compete in performance-led media.
02
Early
Purchase
Signals
Shoppers didn’t just browse — they interacted.
We saw an 8% add-to-cart rate and 4% reach checkout (up from 4% and 1.2% respectively), reflecting product interest from a high-intent audience.These metrics suggest the groundwork is in place for scalable revenue performance as visibility grows.
03
Creative as a Performance Lever
This project proved that creative strategy and media buying aren’t separate lanes — they’re gears in the same machine.
Better visuals → better engagement → better quality signals → better optimization.
04
The Brief
Laviere entered the Indian skincare market as a premium but minimalist brand — with an ingredient story rooted in marine botanicals, fermented actives, and simplified rituals.
But the challenge wasn’t just to introduce another skincare product. The team needed to:
-
Capture attention in a distracted, price-sensitive market
-
Translate premium positioning without traditional celebrity or influencer endorsement
-
And do it all while working with tight performance budgets
They came to us not just for content — but for content that could move performance metrics: scroll-stops, time-on-site, and ultimately, qualified engagement that justifies ad spend.
Our brief was twofold:
-
Creative: Develop videos and stills that could visually stop people mid-scroll — with a vibe that was premium, sensory, and soothing.
-
Performance: Launch and manage Google Ads P-Max campaigns tailored to their audience's intent clusters, while increasing behavioral signals like engagement and cart interest — even if conversions would take time.
