Our
Approach
We developed a series of dynamic showroom walk-through videos, featuring expert presenters to guide viewers through the Peps Great Sleep Store and its premium offerings.
Guided Store Exploration
Strategic camera work led viewers through different sections of the showroom, highlighting the distinct ambiance and product layouts for each mattress collection.
Feature-Focused Demonstrations
Presenters clearly articulated and visually demonstrated key Peps innovations, such as "zero partner disturbance," "Pocketed Spring technology," "natural latex pillows," and specialized "Spines range" support for various needs.
Brand Experience Capture
The videos emphasized the luxurious yet welcoming atmosphere of the Peps stores, allowing viewers to virtually engage with the quality and design of the mattresses and accessories.
The Brief
Peps Mattresses aimed to extend the impactful experience of its "Great Sleep Stores" to a broader digital audience.
The challenge was to transform a physical, tactile purchase into compelling video content, clearly articulating the benefits of their diverse ranges—Grand Palais, Restonic, Spines—while upholding Peps's commitment to Comfort, Luxury, Modern, Healthy, and Deep Sleep.
The goal was to provide an informative virtual tour that encouraged deeper product understanding and, ultimately, store engagement.
Results
This wasn’t a media-buy or performance campaign. We evaluated success through brand fidelity, audience behavior, and potential for future use.
Experience, Digitally Delivered
The "Peps Great Sleep Store" came alive online. Viewers could virtually navigate diverse mattress collections, replicating the immersive retail environment and enabling them to visualize their ideal sleep solution from anywhere.
01
Content that Looks & Performs
Each collaboration looked like it belonged. The content felt naturally aligned with Peps’s tone and audience expectations, delivering reels that drew genuine interest, not just impressions.
02
Authenticity in Messaging
The selected creators delivered videos that seamlessly integrated Peps’s brand identity. By showcasing products directly from Peps stores and adhering to pre-defined product narratives, the content fostered genuine brand advocacy and ensured the core message of Comfort, Luxury, Modern, Healthy, and Deep Sleep resonated naturally with diverse audiences.
03
Key
Learnings
-
Influencer curation and content strategy are paramount for achieving ambitious social media objectives.
-
Clear campaign guidance and in-store content curation drive product understanding and direct consumer action.
-
Ready-to-use content empower brands to scale social presence with confidence and minimal effort.
04
880K+
Views
33K+
Engagements
Results
This wasn’t a media-buy or performance campaign. We evaluated success through brand fidelity, audience behavior, and potential for future use.
Experience, Digitally Delivered
The "Peps Great Sleep Store" came alive online. Viewers could virtually navigate diverse mattress collections, replicating the immersive retail environment and enabling them to visualize their ideal sleep solution from anywhere.
01
Content that Looks & Performs
Each collaboration looked like it belonged. The content felt naturally aligned with Peps’s tone and audience expectations, delivering reels that drew genuine interest, not just impressions.
02
Authenticity in Messaging
The selected creators delivered videos that seamlessly integrated Peps’s brand identity. By showcasing products directly from Peps stores and adhering to pre-defined product narratives, the content fostered genuine brand advocacy and ensured the core message of Comfort, Luxury, Modern, Healthy, and Deep Sleep resonated naturally with diverse audiences.
03
Key
Learnings
-
Influencer curation and content strategy are paramount for achieving ambitious social media objectives.
-
Clear campaign guidance and in-store content curation drive product understanding and direct consumer action.
-
Ready-to-use content empower brands to scale social presence with confidence and minimal effort.
04
880K+
Views
33K+
Engagements
