The Brief
Wellbeing Nutrition, a D2C wellness brand known for its Melts range (oral thin-strip supplements), aimed to rapidly scale sales across online platforms in under 4 weeks. The goal:
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Achieve double-digit growth in orders
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Improve website traffic quality
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Reach health-conscious consumers beyond Tier 1 cities
What made this a unique challenge:
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No website or landing page refresh
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Limited time window for on-air presence
-
A need to balance awareness and conversion in parallel
The campaign needed to create demand, capture it efficiently, and turn it into revenue—with every platform working hard.
The Brief
Wellbeing Nutrition, a D2C wellness brand known for its Melts range (oral thin-strip supplements), aimed to rapidly scale sales across online platforms in under 4 weeks. The goal:
-
Achieve double-digit growth in orders
-
Improve website traffic quality
-
Reach health-conscious consumers beyond Tier 1 cities
What made this a unique challenge:
-
No website or landing page refresh
-
Limited time window for on-air presence
-
A need to balance awareness and conversion in parallel
The campaign needed to create demand, capture it efficiently, and turn it into revenue—with every platform working hard.
Our
Approach
Multi-Layered Media Strategy
We executed a dual-medium campaign blending offline scale with digital precision.
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60:40 Split between OOH (Out-of-Home) and Digital.
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Focus on top 11 cities, especially markets with latent interest in wellness supplements.
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Designed to drive both surround effect and direct response.
Contextual Targeting via Digital
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Ran programmatic ads across 50+ health, wellness, and lifestyle apps.
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Used Quora Native Ads and Promoted Answers to appear in relevant health-focused search and content journeys.
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Deployed Reddit Promoted Posts to reach high-interest communities (test flight).
Geo-Specific OOH Placements
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Strategically selected Delhi NCR for concentrated OOH buy (Metro pillars, crossings, alternate formats).
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Reinforced messaging where digital response was already high.
What We
Measured
While individual platform metrics were tracked, performance was measured holistically based on:
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Engaged Sessions and Cost per Engaged Session
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Click-to-Visit (C2V) Rate
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ROAS trends and time spent on site
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Organic uplift and regional order spikes
We also monitored post-campaign growth across key e-comm/q-comm platforms.
Results
Performance outcomes across platforms over 4 weeks of campaign flight.
Website
We drove high-intent traffic to the brand’s site through programmatic and Quora media, resulting in a 44% increase in sessions and significantly improved visitor quality.
01
+22%
Revenue
+47%
New Users
Amazon
Our surround-effect strategy improved recall and drove conversions on Amazon.
02
+33%
Revenue
+46%
Units Sold
Q-comm
Blinkit performance saw steady growth across most cities—especially where digital visibility was reinforced through OOH and contextual campaigns.
03
+11%
Revenue
+12%
Units Sold
Organic Search
Media pressure, Quora presence, and offline visibility together led to an increase in organic interest—driving long-tail growth even after the campaign ended.
04
+22%
MoM Surge in Brand Searches
Creative Performance
High-performing ad formats drove exceptional engagement. Users spent more time on site and engaged deeply with supplement-specific messages.
05
280%
Over delivery on Clicks (Quora Promoted Answers)
